Solutions for Subway and Bus Platforms in Smart Transportation

In recent years, relying on the integration of interactive network and multimedia technology, the subway outdoor LCD display, which publishes and timely processes customer feedback information in the form of media, is very popular in the digital signage market. It has been applied and the application is still expanding.

The subway LCD display screen generally adopts an open interface, which can integrate and integrate various applications. With the special LCD screen, it can realize 24h automatic playback of information, attract the attention of the target audience, and perfectly transmit various advertising information.

Ⅰ. Background of the wide application of LCD displays

The passenger information system is a system that relies on the multimedia network technology, takes the computer system as the core, and provides information services to the passengers through the station and the vehicle-mounted display terminal as the medium.

Under normal circumstances, the passenger information system provides real-time dynamic multimedia information such as travel instructions, service time, train arrival and departure time, train timetable, manager announcements, government announcements, travel reference, stock information, media news, live events, and advertisements;

In abnormal situations such as fire, blockage and terrorist attack, dynamic emergency evacuation prompts are provided. After the on-board equipment receives and processes the wirelessly transmitted information, it will play audio and video on the custom LCD monitor of the train in real time, so that passengers can be guided through correct service information, safe and convenient to take rail transit.

Ⅱ. The scope of application of LCD display screen

1. Airport TV advertisement broadcasting platform.

2. Flight information, boarding information, delay information.

3. Emergency notification and instant information release.

4. Security check information and video, weather forecast, travel guide, attraction promotion, hotel service promotion, important news of commercial activities, stock market, product advertisement, special catering and travel programs.

Ⅲ. Basic functions of LCD displays

1. Complete audio and video synchronization, broadcast delay within one second.

2. Edit and play video and audio, pictures, subtitles and other combined multimedia content in real time.

3. Support Chinese and English scrolling subtitles, a variety of subtitle display methods.

4. Remote distributed program transmission and management, which can monitor the working status of a large number of players in real time.

5. Timely transmission of materials and program lists.

6. A variety of video output interfaces can be connected to an external LCD display terminal.

7. Support all existing IP networks, support various transmission protocols and provide service quality assurance.

8. Support remote upgrade, no need for technicians to operate the player terminal.

Ⅳ. The characteristics of LCD display screen system

1. The environment is relatively closed

When people enter the subway, they enter a relatively closed environment. It is not like other outdoor advertising media, such as advertisements on buildings and buses, but only a little decoration of the surrounding environment.

In addition to buildings and buses, people have many viewing options, and subway high bright LCD displays are in a relatively independent and overall environment, and it can even be said that it constitutes the surrounding environment.

2. The target audience is relatively fixed

Different advertisements have their own target audience. Only by fully understanding the target audience can we formulate more targeted advertisements.

The audience of subway LCD display advertisements is of course passengers who take the subway. Compared with outdoor advertising media such as street signs, the audience of subway advertisements is relatively fixed.

3. Various forms of media

Subway advertisements break the pattern of ordinary outdoor advertisements that are often dominated by print advertisements. It organically integrates print advertisements, TV advertisements, radio advertisements and newspaper advertisements, which can stimulate the senses of the target audience through various forms. To achieve better advertising effect.

4. Strong timeliness

The highest proportion of subway trips is commuting traffic, that is, commuting to get off work and school, accounting for more than two-thirds of all trips, which makes the release of subway advertisements more time-sensitive.

The installation of large-size liquid crystal display or plasma display in the subway as a new propaganda carrier coexists with traditional light box advertising.

It is a good solution to update the content displayed above through the network, which can play high-definition advertising videos, and insert emergency announcements and notifications at any time, so that the information can be changed quickly and easily.